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News Releases

Journalists Speak Out: Brand Corporate Newsrooms Are Failing to Meet Reporters' Needs, Study Finds

New research from digital communications platform ISEBOX shows that the provision of digital newsrooms by communications professionals is not meeting the needs of journalists. Read More >>
10 seconds to avoid PR oblivion

New research by global e-Newsroom leader Wieck has shown journalists are so time-poor and under-resourced they will decide in less than 10 seconds whether a media release is worth being one of the 10% they'll follow up on. Read More >>
Time to welcome a new kind of Journalist - the Brand Journalist

19/03/2015 Brand journalism has become part of everyone’s lives. Whether people are consciously aware of this or not is irrelevant, the reality is that corporations are now more trusted as a source of news than the media. The online world has changed everything about the way we, as citizens, consume and share information. Read More >>
Warren Kirby to present at CommsCon

10/03/2015 Wieck CEO Warren Kirby will present workshops on "PR Perceptions vs Media Realities" and "Brand Journalism – what are the best Digital tools for PRs in the 21st century?" at CommsCon. Read More >>
Match made in media heaven

24/11/2014 New Australian research into the relationship between PR and the media shows an increased inter-dependency between the two and a growing diversity of media formats and delivery channels. Read More >>
Wieck Delves Further into PR and Media Difference of Opinion

3/09/2014 Leading online newsroom development company Wieck Austrasia has launched its second survey in order to gain further insight into what the media wants and what public relations practitioners provide. Read More >>
Google reveals PRs most important ROI argument

2/05/2014 We don’t normally bother reading official patent documents, something almost enjoyable as stabbing yourself with a spoon, however US Patent 8,682,892 is worthy of attention. This particular patent is about Read More >>
PRIA creates online news portal for PR sector

9/12/2013 The Public Relations Institute of Australia (PRIA) has launched an online newsroom to showcase the latest news from Australia’s PR sector. PRIA is the launch customer for a new digital newsroom platform built by Wieck Australasia. Read More >>
Wieck Wins Best Online Newsroom

4/12/2013 Ragan's PR Daily has once again awarded "Best Online Newsroom" to Wieck for their work on Nissan Americas media portal. Nissan decided to rebuild their online newsroom to capitalize on the Read More >>
PR fails to meet today’s media needs Media Kit

19/11/2013 Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends Read More >>
PR fails to meet today’s media needs

19/11/2013 Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends Read More >>
PR Perceptions vs Media Realities PRIA presentation

16/11/2013 Ladies and Gentlemen, welcome to what I’m sure will be a worthwhile end to a great conference. My name is Warren Kirby and I’m CEO of Wieck Australasia, builders of online newsrooms. We specialise in building Read More >>
Announcing the 2013 Media Relations Awards finalists

31/10/2013 Dealing with the media can be tough: getting your executives coverage and visibility, preparing press kits, organizing tours, drafting statements, and we won’t even go into what it’s like working with celebrities. Read More >>
Tim Roberts, Director, Wieck Australasia

As an award-winning photographer with United Press International and Agence France-Presse, Tim Roberts spent a decade capturing both triumphs and tragedies on film - from Super Bowls, the Final Four and the Olympics to natural disasters, hostage situations and the final days of the Branch Read More >>
Online Newsroom - The Newsroom That Never Sleeps

Online news distribution, your text, images, audio and video - 24/7 . Our world-class flagship Online Newsroom is a deadline-oriented media relations website. Designed to connect you with working media, it can also be linked to other sites for wider distribution of your message. Read More >>
81% of Journalists Turn to Company Websites – Is Your Online Newsroom Ready?

5/07/2013 A survey by Arketi Group has found that 81% of business journalists turn to corporate websites when they are unable to find a source. And what makes the website useful when they get there? Read More >>
What happens when Aggregation becomes Automation?

5/07/2013 Aggregation has long been identified as both a benefit and a curse on media publishers the world over. New media powerhouses like The Huffington Post have mastered and fine-tuned not just aggregation, Read More >>
The basics for Creating the Ultimate Online Newsroom

5/07/2013 “The best online newsrooms combine rich content with careful organization and search capabilities; they enable PR pros to provide reporters, analysts, and bloggers with a vast amount of information without overwhelming them.” Read More >>
How Would You React if Someone Starting Doing Your PR Strategies for You?

5/07/2013 Corporate Reputation is becoming more and more important with the advent of social media. Companies around the globe are doing a lot of navel gazing trying to come up with strategies to enhance and protect their reputation Read More >>
A Legal View of Online Newsrooms

5/07/2013 Every now and then you stumble across something that completely changes your perception of the world. And so it was last night when I read a post on the Stem Law Firm Web Strategy Blog. Read More >>

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