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Time to welcome a new kind of Journalist - the Brand Journalist

CEO Warren Kirby's presentation to 2015 Commscon

In the last twenty years people have stopped receiving multiple pieces of news from a single source to receiving a single news item from multiple sources.
Communications departments can talk directly to consumers without the media – paid or earned – because PR departments are now retailers of news, no longer wholesalers.
As a retailer of news, gone are the days of pointing media towards a story with a media release and relying on them to complete it for the consumer – it’s now up to you to produce and disseminate the whole package.

Latest News

  • 19/03/2015 Brand journalism has become part of everyone’s lives. Whether people are consciously aware of this or not is irrelevant, the reality is that corporations are now more trusted as a source of news than the media. The online world has changed everything about the way we, as citizens, consume and share information.  Read More >>
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  • Warren Kirby to present at CommsCon
    10/03/2015 Wieck CEO Warren Kirby will present workshops on "PR Perceptions vs Media Realities" and "Brand Journalism – what are the best Digital tools for PRs in the 21st century?" at CommsCon.  Read More >>

  • Match made in media heaven
    24/11/2014 New Australian research into the relationship between PR and the media shows an increased inter-dependency between the two and a growing diversity of media formats and delivery channels.  Read More >>
    Has related file galleries.
    Has related videos.

  • 3/09/2014 Leading online newsroom development company Wieck Austrasia has launched its second survey in order to gain further insight into what the media wants and what public relations practitioners provide.    Read More >>

  • 2/05/2014 We don’t normally bother reading official patent documents, something almost enjoyable as stabbing yourself with a spoon, however US Patent 8,682,892 is worthy of attention. This particular patent is about  Read More >>

  • PRIA creates online news portal for PR sector
    9/12/2013 The Public Relations Institute of Australia (PRIA) has launched an online newsroom to showcase the latest news from Australia’s PR sector. PRIA is the launch customer for a new digital newsroom platform built by Wieck Australasia.  Read More >>
    Has related file galleries.
    Has related photo galleries.

  • Wieck Wins Best Online Newsroom
    4/12/2013 Ragan's PR Daily has once again awarded "Best Online Newsroom" to Wieck for their work on Nissan Americas media portal. Nissan decided to rebuild their online newsroom to capitalize on the  Read More >>
    Has related photo galleries.

  • PR fails to meet today’s media needs Media Kit
    19/11/2013 Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends   Read More >>

  • Wieck CEO Warren Kirby has presented a whitepaper, based on a survey of Public Relations Communicators and the media at the 2013 Public Relations Institute of Australia’s Annual Conference in Adelaide.

    The survey covered questions on day-today preferences when receiving/offering story ideas, preferences for sourcing basic company information, who is responsible for verifying multimedia copyright and use and access to multimedia content.

    The survey Whitepaper and all of the raw data is available for download from the Related documents area of PR fails to meet today’s media needs 

  • Announcing the 2013 Media Relations Awards finalists
    31/10/2013 Dealing with the media can be tough: getting your executives coverage and visibility, preparing press kits, organizing tours, drafting statements, and we won’t even go into what it’s like working with celebrities.  Read More >>
    Has related photo galleries.


Wieck Newsrooms are 2013 Media Relations Awards finalists
The Nissan Newsroom which is a Finalist in the Best Online Newsroom section of the 2013 Media Relations Awards.
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Wieck CEO Warren Kirby
Wieck CEO Warren Kirby
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