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PR Perceptions vs Media Realities

PR Perceptions vs Media Realities
Wieck CEO Warren Kirby has presented a whitepaper, based on a survey of Public Relations Communicators and the media at the 2013 Public Relations Institute of Australia’s Annual Conference in Adelaide.

The survey covered questions on day-today preferences when receiving/offering story ideas, preferences for sourcing basic company information, who is responsible for verifying multimedia copyright and use and access to multimedia content.

The survey Whitepaper and all of the raw data is available for download from the Related documents area of PR fails to meet today’s media needs

Latest News

  • 3/09/2014 Leading online newsroom development company Wieck Austrasia has launched its second survey in order to gain further insight into what the media wants and what public relations practitioners provide. Wieck first conducted its extensive survey comparing the two fields in 2013 and uncovered an alarming disparity between what PR operators are providing against what the media now requires.  Read More >>

  • 2/05/2014 We don’t normally bother reading official patent documents, something almost enjoyable as stabbing yourself with a spoon, however US Patent 8,682,892 is worthy of attention. This particular patent is about  Read More >>

  • PRIA creates online news portal for PR sector
    9/12/2013 The Public Relations Institute of Australia (PRIA) has launched an online newsroom to showcase the latest news from Australia’s PR sector. PRIA is the launch customer for a new digital newsroom platform built by Wieck Australasia.  Read More >>
    Has related file galleries.
    Has related photo galleries.

  • Wieck Wins Best Online Newsroom
    4/12/2013 Ragan's PR Daily has once again awarded "Best Online Newsroom" to Wieck for their work on Nissan Americas media portal. Nissan decided to rebuild their online newsroom to capitalize on the  Read More >>
    Has related photo galleries.

  • PR fails to meet today’s media needs Media Kit
    19/11/2013 Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends   Read More >>

  • Announcing the 2013 Media Relations Awards finalists
    31/10/2013 Dealing with the media can be tough: getting your executives coverage and visibility, preparing press kits, organizing tours, drafting statements, and we won’t even go into what it’s like working with celebrities.  Read More >>
    Has related photo galleries.

  • 16/09/2013 The media landscape is changing at a phenomenal rate. Not that long ago “the media” meant newspapers, magazines, television and radio. Now, traditional media institutions are closing the doors while new media ventures like Twitter are making billions. The conflicting reports from   Read More >>

  • Online news distribution, your text, images, audio and video - 24/7 . Our world-class flagship Online Newsroom is a deadline-oriented media relations website. Designed to connect you with working media, it can also be linked to other sites for wider distribution of your message.   Read More >>

  • 5/07/2013 A survey by Arketi Group has found that 81% of business journalists turn to corporate websites when they are unable to find a source. And what makes the website useful when they get there?  Read More >>

  • 5/07/2013 Aggregation has long been identified as both a benefit and a curse on media publishers the world over. New media powerhouses like The Huffington Post have mastered and fine-tuned not just aggregation,   Read More >>


PRIA creates online news portal for PR sector
The PRIA newsroom homepage.
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Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.
Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.
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