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PR Perceptions vs Media Realities 2014

Wieck CEO Warren Kirby has presented the second annual PR Perceptions vs Media Realities white paper at the 2014 PRIA National Conference in Brisbane.
Based on a national survey of public relations and media professionals, the report addresses day-to-day preferences when receiving and offering story ideas.
Specific topics include preferences for sourcing basic company information, who is responsible for verifying multimedia copyright, appropriate technologies to distribute and access multimedia content, and key media preferences (and pet peeves) when dealing with the PR sector.

See the full release and download the survey white paper and all of the raw data.

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    The survey covered questions on day-today preferences when receiving/offering story ideas, preferences for sourcing basic company information, who is responsible for verifying multimedia copyright and use and access to multimedia content.

    The survey Whitepaper and all of the raw data is available for download from the Related documents area of PR fails to meet today’s media needs 
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